Yen Duong

Digital Acquisitions Manager

Develop and implement innovative lead generation and acquisition programs.

Execute multi-channel marketing plans to achieve audience and financial targets in a KPI-driven data-first culture.

Plan, manage, execute and optimize digital marketing campaigns in email, SEO, PPC, social media, and SMS.

Measure and report performance of all marketing campaigns and track ROI and KPIs.

Build buyer personas and lead scoring methods to optimize lead generation.

Oversee direct mail, package inserts, email, SEM and social media campaigns.

Assist with the development of a segmentation strategy for prospecting, identifying key marketing channels, messaging and offers by segment.

Identify conversion opportunities and create and implement digital campaigns to convert email promotion subscribers to magazine subscribers.

Develop attribution methodologies and reporting.

Product Marketing Manager

Led all digital marketing campaigns for acquisition and retention, generating over $2M in gross revenue with an upward trend of 2% increase in web conversions year-over-year for magazines such as Canadian Living, Style at Home, Elle Canada, and The Hockey News.

Managed email marketing strategies and created responsive email designs resulting in a 5% increase in open rates and 2% increase in click-through rates.

Manage inventory updates, promotions and site changes to Shopify store

Spearhead marketing campaigns from creative concept to execution for direct mail campaigns (~1M pieces annually), list rentals, insert cards, holiday gift giving programs, telemarketing, and agent business for Style at Home and The Hockey News.

Monitored ~$4M marketing budget for Style at Home and The Hockey News to efficiently meet company objectives for subscribers and profitability.

Established and built successful sponsorship programs with various clients to generate ~$300K in annual revenue.

Executed national partnership programs with clients such as Post Canada and NHL to ensure all deliverables are completed on time and according to contract agreements.

Transformed raw data into meaningful, actionable information to create and improve marketing campaigns, provide insights for strategies to utilize in the future, and to adjust current strategies.

Improved productivity of the department by streamlining workflow and revamping Excel workbooks reducing the time spent filing for the Alliance for Audited Media statements by 50%.

ONLINE MARKETING COORDINATOR

Project led for Canadian Living, Canadian Gardening, ELLE Canada, The Hockey News, and Style at Home's website re-design, working with third-party developers to overhaul the user interface to significantly improve user experience, reducing customer service calls by ~5% and led to ~10% increase in traffic across all five websites.

Monitored and troubleshoot ~100+ automated triggered and transactional based emails in email platform system, editing content and HTML code as needed.

Worked with external SEM firm to develop successful SEO/PPC campaigns increasing overall website traffic by ~5% for all brands.

Compiled monthly reports to track sales and traffic for various sites using sales reports and Google Analytics.